Who We Are

Discover Elevated Senior Living by the Coast

Imagine waking up each day to the soothing sounds of the coast and stepping into a community where every detail is crafted to make you feel at home.

At our Virginia Beach community, you can embrace the lifestyle you’ve earned and deserve. Whether you prefer the excitement of independent living, the balance of assisted living, the compassionate support of Inspiritás – memory care, or the flexibility of respite care, we’re here to offer the perfect blend of care and comfort.

Enjoy strolls through beautifully landscaped gardens, unwind with pampering sessions at our LUXE Unlimited Salon & Spa, and enjoy enriching programs that make every day feel special.

Are you ready to live your most luxurious life yet?

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Our Mission:
To Deliver a Life Our Residents Have Earned & Deserve

Giving Back

We believe in the power of community.

With our monthly #RUIGivesBack program, we partner with local organizations such as the Judeo-Christian Outreach Center, Baylake United Methodist Church, and Thoroughgood Elementary School, ensuring our community positively impacts the Virginia Beach area and beyond.

Together we can all make a difference — one cause at a time.

RUI Core Values

Our values guide us in creating enriching, supportive experiences for our residents.

Integrity Is Key
No Detail Is Too Small
Earn Trust Each & Every Day
Achieve Excellence in All We Do
Offer Genuine Care & Concern
Respect & Value Individuality
Inspire Growth & Purpose for Life
Take Responsibility
You Are Important

Start Living the Life You Deserve

Join us at Bay Lake and experience a fulfilling, vibrant lifestyle by the coast. Schedule your visit today and see how our community can support your next chapter.

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What People Are Saying

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